London Calling Cards

I started off this project brainstorming what London really meant to me, and what a calling card actually is.

I decided that coffee shops are a big part of my life. it's where I go to socialise, to draw, to relax, to do my work, have conversations with my dad. so for this project I went around London collecting conversations and drawings of the types of people in these places.

Coffee Shop Recordings

I had collected coffee receipts over the past two years from when I was studying Architecture at Westminster, to when I changed course to UEL. There are about 75 in total.

After presenting these receipts in the crit, the feedback given, gave me the idea to use the conversations I had collected to make my own receipts by screen printing. I used newsprint to print on, as it was the closest paper type to receipts that I could find. Real receipts use thermal paper that change colour when exposed to heat.

This project is ongoing, i'm still collecting snippets of conversations wherever I go...

Quote Project

Hindu Priest Yogi Swami

"Half of this game is 90% mental" 

Yogi Berra

For this project we were given a quote and asked to make a purely typographical A1 poster, a T-shirt and a billboard to represent this quote.

Research and font choice:

Lawrence Peter Berra otherwise known as” Yogi” Berra, was an American baseball catcher, manager and coach, with most of his career playing for the New York Yankees. He worked in the navy until 1946 when he then exchanged his uniform for baseball pinstripes. His great bat control meant he had a knack for swinging and hitting pitches near his eyes or burrowing around his ankles “if I can hit it, it’s a good pitch”. The ‘yogi’ nickname comes from how he resembled a yogi anytime he was upset or lost a game. He was also known for his witty often paradoxical quotes: “half the game is 90% mental” “it ain’t over ‘till it’s over” “when you come to a fork in a road, take it”.

The font I have chosen to use is Rockwell Std-Extrabold. It’s a new font, and I chose it because it seemed representative of the baseball and New York elements.

Rockwell extra bold New York Yankees

I also looked at these other fonts:

Copperplate gothic New York Yankees

Play Bill NEW YORK YANKEES

But the Rockwell extra bold seemed the most legible and baseball like.

Sketchbook Research pages:

The Science of Baseball:

Matrix Font

Varsity Regular Fon

Allstar Font

Jersey M54 font

I bought a baseball bat and ball from JD Sports. It's not the full size bat because 1) It was more expensive and 2) the larger bat was as big as me.

These are the videos of the class playing baseball (most are unsuccessful):

http://www.youtube.com/playlist?list=PLT98GbvnkOF16AJ9OGrKOJa4yfq8MVi26

To further understand the game of baseball I decided to make my own ball to the dimensions of a real baseball.

Here is the First t-shirt I made with the quote on the front and 'Berra' on the back using transfer paper. The Berra on the back is more successful than the front quote.

 

T-shirt Ideas:

Instead of asking a fashion student to help me with the embroidery, I decided to teach myself how to machine applique to use for my final t-shirt design. These are the practice letters.

This is the final T-shirt design. I ran out of thread twice, each time I replaced the thread with a lighter shade of grey, so the ombre effect was accidental. The t-shirt being of a soft material meant I had to use paper underneath the section to be embroidered, so the sewing machine could run smoothly.

When I was thinking about the A1 poster, this idea came to mind, an origami baseball - purely typographic.

A1 Poster: Scrunched up tracing paper in the shape of a ball, with the quote and quoter's name written on, so when it's opened up the writing is dispersed and distorted. I did this because after playing baseball in the classroom where the ball was going to be hit was unpredictable.

For the first billboard design I used the scrunched tracing paper ball as the background